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How to Get Rid of the American Dream. Additive Technologies Will Appear in Star-Ups

The World Carfree Day, which is celebrated on the 22nd of September, is a great opportunity for cars owners to get to the work by public transport or by bike. This worldwide event is widely supported by government organizations and business leaders as a way to attract attention to the serious traffic problems that growing cities inevitably face. Environmental activists from Lomonosov Moscow State University – associate professor of the environmental economics of the Faculty of economics Peter Kiryushin and graduate student of the Faculty of public administration Anastasia Evseeva – told on the origin of the event and its features.

AnastasiaEvseeva: "The idea of the day without a car dates back to the first energy crisis, which began in 1973. At that time the Arab OAPEC members countries imposed an embargo on oil supplies in the USA and some Western European countries in response to their support for Israel in the conflict with Syria and Egypt. Three-fold rise in oil prices was a real blow as for the world economy as for the millions of Americans and Europeans, already accustomed to get to work by their cars.

Anastasia Evseeva

It had to take radical measures and save on heating homes. Being unable to pay for fuel in 3-4 times more, many Americans have been forced to leave personal transport, turning the whole areas into real car cemeteries. Car traveling was banned on Sundays in Holland.

The crisis forced the international community to look at the private car from another angle. Since then, the attention to the negative consequences of excessive motorization began to worsen: increased traffic congestion, mortality in the accidents, noise and air pollution caused more and more concern.

Doubts about the current motorization provided the impetus to search for a different approach to urban mobility. Public transport got a new round of development. Innovative ways of moving were massively implemented into life. Bike began to regain its ancient glory.

The World Carfree Day became a kind of symbol of a new era of urban mobility.

Many cities were enthusiastic about the idea of this approach, seeing in it not only the potential to solve acute transport problems, but also a way to improve the overall quality of life.

The advantages of the new, more dynamic view of mobility found support among the youth very quickly. Today, young people dream of buying own cars less and less, preferring bicycles, taxi innovative services and carsharing combined with the convenient public transport.

A new measure of success is an independence from traffic jams, traffic tickets and parking problems.

Just look at today’s students. There are gyroscooters, scooters, bicycles, skateboards and their electric versions in the trend now. Supplemented by comfortable and diverse public transport, they become the future of urban transport systems before our eyes.


Peter Kiryushin

The World Carfree Day is a great opportunity to join the fashionable urban trends, replacing the usual view of the traffic jam at the cheerfulness of a bicycle trip.

This year within a framework the World Carfree Day the action "To work by bike" will take place in all Russian cities, but in Moscow it will last for a whole week - from the 19th to the 23rd of September and will be crowned with the traditional autumn Bicycle parade on the 24th of September."

Peter Kiryushin: "For Russia the World Carfree Day is still exotic. However, the days like this are an occasion to create new initiatives and projects in the field of sustainable urban development.

For example, last year together with the project «Let's bike it!» we organized a campaign "To study on a bicycle" at MSU and contributed to the development of our university “bicycle’s life”. As a result, we have been heard at the Department of transport in Moscow: students and staff of MSU received a special tariff for the use of urban bicycle rental "Velobayk" in the autumn.

In the spring of 2016 this rate was launched for all Moscow’s students. And the campaign "To study on a bicycle," which we have already carried out in the urban scale with the support of the Department of transport in Moscow during the Interuniversity festival of sustainable development "VuzEcoFest", was attended by more than 25 metropolitan universities. "


Meanwhile, director of technology engineering company "AT DML" Oleg Lysak conversationally declared that additive technologies would die in Russia without start-ups in this field.

Oleg_Lysak Oleg Lysak

"We have tried to predict what the Russian market is for metal powders for additive technologies (AT), - Lysak explained. – Since now there is a thesis that the introduction of 3D-printing in Russia is constrained by the high cost of powder, we tried to analyze those companies which we know personally. How much do they consume metal powder and in what direction can the market develop in the use of powders of different alloys? "

In 2016, Russia's share in the global market of additive technologies was only 1.5%, which corresponds to approximately 10 tons of metal powders (titanium, steel, aluminum, etc.). "If Russia wants to maintain its share of the world market, the level of powder consumption should grow by about 20% a year, - director of "AT DML" said. - At the same time we see that the growth of consumption is only 3-5% per year now. "

Experts have developed 3 scenarios for market development of metal powders for the AT in Russia. According to optimistic one, in the "traditional" fields of use AT (aviation, space research and instrument making) the number of 3D-printers will increase to two pieces per year and their utilization will rise to 30% by 2023. By the way, now it is 10-12%. At the same time, the additive manufacturing will be created in the "new" areas: medicine, automobile production, unmanned aerial vehicles. "If this kind of new businesses is not created, we will almost completely disappear from the map of the world of additive technologies", - Lysak notes.

"The position of our company is that only the creation and launch of the serial start-ups in new Russian fields of application of additive technologies will create growing demand for metal powders, to provide conditions for efficient production of powders in Russia", - expert believes.


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